Shaving product company positions for growth as Florida manufacturing sector expands.
A local entrepreneur is poised to do his part in building a manufacturing-based sector in the Tampa area. Matt Green’s career in marketing and product development has given him the ingenuity to break free from the outsourcing trend, and opt for what’s being called “near sourcing.”
“I developed BladeButter right here in Florida, and it makes sense to create a shorter supply chain for ensuring product quality and for avoiding the headache of shipping delays and other pitfalls of outsourcing,” said Green, founder of BladeButter, his all-natural formula to significantly prolong the life of razors while providing a smother and gentler shave.
BladeButter partners with a notable group of contract manufacturers based in Tampa Bay. According to recently released gross domestic product (GDP) numbers, the Tampa-St. Petersburg-Clearwater metro area had a 1.6 percent GDP increase in 2011. It’s a small growth, but analysts predict a greater upturn for 2012-2013.
Legislative incentives could also increase those numbers. A recent bill, hyped as a way to boost Florida’s manufacturing sector, passed the Florida House panel earlier this month to extend a sales tax break. The bill would offer an exemption from the 6 percent sales tax on equipment purchases for Florida’s manufacturers, who now employ more than 300,000 workers.
“I think incentives like this could stimulate a more diversified economy and could help us bring back thousands of jobs that were lost during the downturn,” said Green. “It’s an exciting time again for entrepreneurs like me looking to build businesses right here in our own backyard.”
Green is no stranger to the start-up process. He spent years developing products for national companies in the nutrition industry. He was introduced to the power of nanotechnology when he was researching a way to prevent protein bars from sticking to foil wrappers. The penetrating power of natural nano-oils failed initially to solve the wrapper problem, but his gut told him to keep one test jar of the oil on his shelf at home.
“I ran out of shaving gel one day and decided to soak the blade in the nano-oil to dull the pain of a soap-and-water shave,” said Green. “It worked – I did it over and over again to find my shaves getting closer and my blade remaining sharper for longer.”
An innovative spirit drove Green to perfect the oil by adding astringents like tea tree oil and aloe to disinfect the blade, as well as ingredients like vitamin E and antioxidants to repair and rejuvenate the skin. A predominately word-of-mouth referral base and Internet buzz keeps sales climbing steadily. Green now contemplates his next steps toward a larger manufacturing facility.